企业沟通如何影响裁员公告对品牌强度的长期影响
How firm communication affects the impact of layoff announcements on brand strength over time
International Journal of Research in Marketing · 2023
被引 6
ABS 4
- Samuel Stäbler
- Alexander Himme 通讯
- Alexander Edeling
- Max Backhaus
企业沟通裁员品牌管理企业社会责任市场营销