Stairway to heaven or highway to hell: A model for assessing cognitive automation use cases
基于与一家欧洲制造企业的行动研究，开发并测试了一个评估认知自动化用例适用性的模型，包含认知、数据、关系和透明度四个维度，帮助组织更明智地选择用例。
Cognitive automation (CA) moves beyond rule-based business process automation to target cognitive knowledge and service work. This allows the automation of tasks and processes, for which automation seemed unimaginable a decade ago. To organizations, these CA use cases offer vast opportunities to gain a significant competitive advantage. However, CA imposes novel challenges on organizations’ decisions regarding the automation potential of use cases, resulting in low adoption and high project failure rates. To counteract this, we draw on an action research study with a leading European manufacturing company to develop and test a model for assessing use cases’ amenability to CA. The proposed model comprises four dimensions: cognition, data, relationship, and transparency requirements. The model proposes that a use case is less (more) amenable to CA if these requirements are high (low). To account for the model’s industry-agnostic generalizability, we draw on an internal evaluation within the action research company and three additional external evaluations undertaken by independent project teams in three distinct industries. From a practice perspective, the model will help organizations make more informed decisions in selecting use cases for CA and planning their respective initiatives. From a research perspective, the identified determinants affecting use cases’ amenability to CA will enhance our understanding of CA in particular and artificial intelligence as the driving force behind CA in general.