可疑的在线产品评论:基于亚马逊数据的品牌与产品特征实证分析
Suspicious online product reviews: An empirical analysis of brand and product characteristics using Amazon data
International Journal of Research in Marketing · 2023
被引 6
ABS 4
- Eunhee Emily Ko 通讯
- Douglas Bowman
营销品牌管理在线评论实证分析消费者行为