Is It Okay to Study Entrepreneurial Orientation (EO) at the Individual Level? Yes!
论证了在个体层面研究创业导向的合理性，回应了学术界的质疑，并基于“创业导向作为构念家族”框架提出了未来研究路径。
Entrepreneurial orientation (EO) is an important construct in the fields of management and entrepreneurship research. Interest in EO knowledge continues to thrive with a burgeoning research agenda in multiple contexts and with diverse implications. However, a subset of this research, which endeavors to apply the EO construct to explain or predict individuals’ entrepreneurial beliefs and behaviors, has met with resistance. This paper examines the case for EO at the individual level (Ind.EO). We consider the EO legacy concerns, and the various theoretical implications and benefits of doing so. Drawing upon an “EO as a family of constructs” framework, we propose paths forward for studying Ind.EO credibly, consistent with, but distinct from, traditional firm-level EO. Finally, we outline a research agenda and discuss the contributions and potential implications for Ind.EO research across the wider entrepreneurship discipline.