The many faces of social media in business and economics research: Taking stock of the literature and looking into the future
这篇综述分析了2008-2022年间1419篇商业与经济顶刊论文,归纳出社交媒体的七大研究主题,包括市场互动、资源互动、信息市场、创新创业、社会挑战、政治枢纽和数据来源,并提出了未来研究议程。
Abstract Since their inception more than 15 years ago, social media have become a vibrant research topic in business and economics research. This article presents an integrative literature review taking stock of and showing the many faces of social media in extant research. Based on N = 1419 articles published in the leading peer‐reviewed business and economics journals in the years 2008–2022, we identify and describe seven overarching research themes, namely, social media as a: (1) market‐oriented interaction hub, (2) resource‐oriented interaction hub, (3) information market, (4) innovation and business venturing hub, (5) societal challenge, (6) political hub, and (7) data source. Finally, we derive a research agenda to stimulate future research on this increasingly important topic.