超越勇敢的助推:激活伦理反思而非行为反应

Beyond the Brave New Nudge: Activating Ethical Reflection over Behavioral Reaction

ACADEMY OF MANAGEMENT PERSPECTIVES · 2023
被引 13
人大 AABS 4

中文导读

批评依赖反应式行为干预(如助推)可能削弱长期伦理能力,提出通过认知增强技术(如道德自我意识)激发反思,作为更持久的伦理行为策略。

Abstract

Behavioral intervention techniques leveraging reactive responses have gained popularity as tools for promoting ethical behavior. Choice architects, for example, design and present default opt-out options to nudge individuals into accepting preselected choices deemed beneficial to both the decision-maker and society. Such interventions can also employ mild financial incentives or affective triggers, including joy, fear, empathy, social pressure, and reputational rewards. We argue, however, that ethical competence is achieved via reflection, and that heavy reliance on reactive behavioral interventions can undermine the development of ethical competence over the long term. Specifically, drawbacks may occur through motivational displacement, dependency, moral crowding out, loss of personal autonomy, and reactance. We introduce complementary cognitive boosting techniques designed to stimulate reflective cognition, as a more promising long-term strategy for instilling ethical behavior. One such approach is the moral self-awareness motivational construct, which incrementally leads agents to increasing levels of ethical reflection. We explain why ethical boosting approaches present more edifying and durable alternatives to reactive behavioral interventions, and offer suggestions for social and organizational policy.

行为经济学伦理决策心理学社会政策