Barriers to real-time electricity pricing: Evidence from New Zealand
研究了新西兰居民零售市场实时电价推广受阻的原因，发现用户流失随经验减少但潜在用户存在现时偏差，批发价格飙升威胁广泛采用。
This paper studies the introduction of real-time electricity pricing in the New Zealand residential retail market to understand why its market share remained below 1.25%. We use rich panel data of all retail switches between 2014 and 2018 and an unexpected wholesale price spike to study adoption and attrition. Exploiting the staggered roll-out of real-time pricing in different locations we find that attrition decreases with experience. We also find that prospective adopters are present biased. The combination of these findings explains why adoption stalled and shows that wholesale price spikes pose a serious threat to widespread adoption of real-time pricing.