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生鲜商品的最优定价与捐赠策略

Optimal pricing and donation policy for fresh goods

European Journal of Operational Research · 2023
被引 36
ABS 4

中文导读

研究了生鲜零售商在考虑捐赠和质量敏感顾客下的两阶段库存与定价问题,利用物联网技术估计商品真实质量,发现捐赠能减少浪费,且在高不确定性或短第二周期时优势更明显。

Abstract

This paper studies a socially responsible food-retailer’s operational planning problem for a continuously deteriorating inventory over two periods with the consideration of donation and quality-sensitive customers. Each year, millions of tonnes of food are wasted causing economic, environmental, and social misfortunes, while at the same time millions are undernourished. Besides expired items, edible foods are often deliberately disposed of to attract quality-sensitive consumers. We address this issue by presenting an optimization model that incorporates a retailer’s corporate social responsibility act, in the form of charitable donations, and makes use of the internet of things (IoT)-enabled condition tracking technologies to accurately estimate the effective (true) quality of the goods and its impacts on consumer demand. We formulate a quality-dependent newsvendor problem (QDNP) to determine the stocking quantity and the regular price of the goods at the beginning of the selling season, and the second-period price and donation policy at the end of the first period. The optimal donation policy at the end of the first period depends on the quality (time to expiration), on-hand inventory, and donation reward. Moreover, for a given inventory level, expected food waste is always greater in the absence of donations. QDNP outperforms the no-donation model, particularly when the uncertainty is high and/or the length of the second period is short. Interestingly, the two models react to an increase in uncertainty oppositely: QDNP orders more to alleviate future shortages, whereas, no-donation policy orders less to avoid future disposal costs at the end of the selling season.

生鲜零售库存管理企业社会责任定价策略食品浪费