The Role of Customer Engagement in Sustaining Subjective Well-being After a Travel Experience: Findings From a Three-Wave Study
研究通过三波纵向调查发现，游客对目的地的感官和情感体验会激发顾客参与，进而长期提升主观幸福感，对旅游营销和幸福感研究有参考价值。
Although customer engagement’s (CE) effects on marketing-related outcomes are well documented, its broader impacts on life domain constructs (e.g., subjective well-being [SWB]) have received less attention. We propose CE as a viable mechanism for prolonging travel’s positive effects on SWB. Specifically, this study adopts a three-wave design to investigate the linkages between destination brand experience (DBE), CE, and SWB over time. Our results indicate that sensory destination experience ( t1) and affective destination experience ( t1 ) stimulated CE with a destination ( t2 ), which contributed significantly to SWB ( t3 ). Findings from this longitudinal study contribute to the literature by demonstrating that CE significantly mediates the effects of the sensory and affective dimensions of DBE on tourists’ SWB over time. The study highlights the importance of CE beyond key marketing performance indicators.