Footwear consumer behavior: The influence of stimuli on emotions and decision making
通过皮肤电反应和眼动追踪实验，分析了时尚鞋店中装饰和环境刺激对消费者情绪和购买决策的影响，发现信息过载会降低注意力。
This paper analyzes the stimuli used in fashion footwear stores to activate emotions and drive consumer purchasing decisions. The efficiency of the stimuli launched in a fashion shoe store was empirically analyzed. The decorative and environmental aspects that generate the highest level of attraction, interest, emotion, and memory in consumers were identified. The study focuses on the use of galvanic skin response and eye tracking to understand consumer preferences in shoe stores. The results reveal the most efficient stimuli. The results also show that the level of saturation of information generated by the concentration of stimuli in retail reduces attention. The described method can be applied to shopping situations without the need for questionnaires.