网络营销的系统文献综述：我们知道什么，应该走向何方？
A systematic literature review on network marketing: What do we know and where should we be heading?
Industrial Marketing Management · 2023
被引 34
ABS 3
- Ishani Patharia Chopra 通讯
- Charles Jebarajakirthy
- Moumita Acharyya
- Raiswa Saha
- Haroon Iqbal Maseeh
- Shamsun Nahar
网络营销营销管理文献综述关系营销多层次营销