A Recombinant Framework of Technological Information Disclosure and Reward-Based Crowdfunding Performance of Technology Projects
研究了技术项目众筹描述中披露的技术领域数量（N）和相互依赖度（K）对众筹绩效的影响，发现N呈倒U型效应，K呈单调负效应，且受出资者知识水平调节。
We develop a recombinant framework of technological information disclosure by integrating the insights of the recombinant innovation perspective and the crowdfunding literature. We propose that the technological information disclosed in a technology project’s crowdfunding description can boil down to two recombinant features, that is, the number of disclosed technological domains ( N) and the interdependence thereof ( K). We further posit that the N and K of disclosed technological information about a project have distinct implications for crowdfunders’ perceived usefulness and complexity of the project’s rewards, thus affecting crowdfunding performance in distinct ways. That is, N has an inverted U-shaped effect on crowdfunding performance, while K has a monotonically negative effect on crowdfunding performance. Such effects of N and K of disclosed technological domains are further moderated by crowdfunders’ knowledge about the disclosed technological domains. Evidence from the field data from Kickstarters.com and a scenario-based study support our predictions.