你会原谅我吗?从感知公正与投诉处理到顾客原谅与品牌可信度:对称与非对称视角

Would you forgive me? From perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives

JOURNAL OF BUSINESS RESEARCH · 2023
被引 48
人大 A-ABS 3
服务营销消费者行为服务补救品牌管理投诉处理