Taboo Trade-Offs in the Community Business: The Case of Coworking
基于关系模型理论，研究共享办公行业在将社区作为服务销售时引发的认知、情感和行为反感，并基于从业者经验提出解决方案。
The past 15 years has seen the rise of businesses that seek to sell community as a service. Relational Models Theory provides a compelling theoretical framework that suggests the prospect of selling or buying community may be prone to evoking cognitive, affective, and behavioral aversion among both sides in the exchange. This paper considers the coworking industry—a paradigmatic example of a business that promises to sell community—through the lens of Relational Models Theory. We use our personal experience as coworking space owners and community managers to explore challenges and conflicts that we, other community managers, and our members have encountered that may be inherent to trying to buy and sell community. Finally, we suggest tentative solutions to those challenges.