Business-to-business digitalization, artificial intelligence, and social action
概述了B2B营销中数字化、人工智能和社会行动三个关键概念，提出研究问题，指出它们正改变营销概念与职能，并推动B2B营销在不确定未来中的发展。
Digitalization, artificial intelligence (AI), and social action are critical concepts in business-to-business (B2B) marketing. In this article, we provide a conceptual overview of these subjects and delineate research questions for scholarly consideration. These subjects are changing the marketing concept both as concept and function, which entail the transformation of the role of marketers. Integrating digitalization, AI, and social action is expected to pave the road for significant B2B marketing advancement in the uncertain future ahead.