Ai-based counterfactual reasoning for tourism research
本文提出基于人工智能的反事实推理方法，用于捕捉旅游大数据中的因果效应，弥补传统实验设计的不足，对旅游研究者有参考价值。
• Counterfactual reasoning is a high-level causality-based cognitive approach. • Prior AI tourism research often overlooked potential causal effects in data. • AI-based counterfactual reasoning captures causal effects for tourism big data. • AI-based counterfactual reasoning complements experimental design.