Peripheral Visual Information Halves Attentional Choice Biases
通过眼动实验发现，移除未被注视的选项会使注意偏差加倍，表明周边视觉信息对减少选择偏差至关重要，对电商等单物品展示场景有启示。
A growing body of research has shown that simple choices involve the construction and comparison of values at the time of decision. These processes are modulated by attention in a way that leaves decision makers susceptible to attentional biases. Here, we studied the role of peripheral visual information on the choice process and on attentional choice biases. We used an eye-tracking experiment in which participants ( N = 50 adults) made binary choices between food items that were displayed in marked screen “shelves” in two conditions: (a) where both items were displayed, and (b) where items were displayed only when participants fixated within their shelves. We found that removing the nonfixated option approximately doubled the size of the attentional biases. The results show that peripheral visual information is crucial in facilitating good decisions and suggest that individuals might be influenceable by settings in which only one item is shown at a time, such as e-commerce.