From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products
研究发现，身体受限感（如通勤时系安全带）会促使消费者更偏好能拓展心智的产品，以此补偿物理限制。
Abstract This research examines whether and how feelings of physical constraints can increase consumers’ preference for mind-expanding products, such as products that broaden perspectives and viewpoints. Three studies show that feelings of physical constraints (such as when consumers commute and buckle their seatbelts, which restricts their movement) motivate them to increase mental space and break free from mental limitations as an alternative way to compensate for the physical restrictions they experience. As a result, consumers prefer mind-expanding products more because the content of these products helps them expand their mental space. Together, the current research integrates and extends theories of fluid compensatory consumption and offers actionable managerial implications for marketers.