Workcation (Workation) Travel Experiences, Satisfaction and Revisit Intentions: Focusing on Conceptualization, Scale Development, and Nomological Network
本研究将工作度假旅行体验概念化为放松、即兴、自主和本地化四个维度，开发了测量量表，并验证了其与满意度和重游意愿的关系，对旅游从业者理解这一新兴趋势有参考价值。
Since the COVID-19 crisis has accelerated digital transformation around the world, one notable trend in the tourism industry is the emergence of long-stay tourism, such as workcation which combines working and vacationing. Although workcation travel displays unique experiential characteristics compared with traditional travel experiences, conceptual and empirical knowledge on the nature and dimensional structure of such experiences is lacking. To fill this gap, this research conceptualizes workcation travel experiences and develops a multi-dimensional scale to measure the degree of such experiences. Based on the analysis of qualitative interviews, four workcation travel experience dimensions are identified: relaxing, improvised, autonomous, and localized experiences. Building on this, two online surveys with workcation travelers were conducted to develop a multi-dimensional scale of workcation travel experiences. Lastly, the nomological network of the developed scale with workcation satisfaction and revisit intentions was investigated. Theoretical and practical implications are provided.