Sacralization and the Intergenerational Transmission of Values in Cadbury
研究吉百利公司如何通过神圣化过程，将家族、组织和宗教价值观跨越代际传递，即使企业已不再是家族企业。
How do family values endure decades after an enterprise is no longer a family business? Addressing this question has been a challenge in social theory, and it is an issue of particular concern for family businesses where firm and family values are often indistinguishable. We analyze the transmission of family, organizational, and religious values across generations in Cadbury, a multinational confectionary company founded in England in 1824. We identify sacralization as a central process that explains Cadbury’s success in transferring values across time and different organizational structures. We describe how sacralization is driven by moralization, communion, and syncretism.