Affording Disposal Control: The Effect of Circular Take-Back Programs on Psychological Ownership and Valuation
研究了循环回收计划如何通过增加消费者对产品的心理所有权（特别是处置控制权）来提高其支付意愿，对关注可持续消费和营销策略的学者有参考价值。
A circular economy is a “closed-loop” system designed so that products flow back into the production cycle after use. With many companies implementing take-back programs as part of their sustainability strategy, a fundamental shift in consumption has occurred, with consumers considering disposal during and even before purchase decision making. Eight experiments reveal that consumers indicate a greater willingness to pay for circular program products. An increase in psychological ownership underlies the difference in product valuation. Specifically, the additional disposal control uniquely afforded by circular products increases the capacity of circular take-back program products to evoke psychological ownership. The process explanation is directly tested through mediation. Experimentally manipulating antecedents of psychological ownership (i.e., disposal control and psychological ownership) provides further support for the conceptual framework.