Put Your Mouth Where Your Money Is: A Field Experiment Encouraging Donors to Share About Charity
一项大型预注册实地实验发现，强调分享的社会影响可以减少对炫耀的担忧，从而增加慈善领域的口碑传播。
Evidence from a large, preregistered field experiment reveals that making the social impact case for sharing can reduce concerns about bragging and increase word-of-mouth in the domain of charity.