“There She Is, Your Ideal”
利用美国小姐和美国妙龄小姐选美冠军的地域差异，发现本州获胜后媒体报道增加，导致当地少女和适龄女性更可能减肥，孕妇孕期增重减少，而男性及年长女性无显著变化。
<h3>Abstract</h3> We provide novel evidence on the role of negative social comparisons in population health behaviors by exploiting variation in Miss America and Miss USA beauty pageant winners. We show that there was more front-page newspaper coverage and more pageant-related internet search behavior following a home-state win. Teen girls and pageant-aged women with home-state winners were more likely to report that they were trying to lose weight, and pregnant women gained less gestational weight. We do not detect meaningful changes for teen boys, young adult men, or older women for whom social comparisons were plausibly less salient.