Restless platformance: How prosumer practices change platform markets
本文研究手工艺市场中创业产消者使用Etsy等平台时，其营销实践组合如何改变，并识别出一种名为“平台实践”的新实践，它既帮助产消者应对平台化，又可能增加平台依赖。
Prosumers in many markets are increasingly using platforms for their inter-related production and consumption pursuits. Using a practice theory lens, this paper examines how the connections between the bundle of marketing practices performed by entrepreneurial prosumers in the craft market are altered when they come to rely on platforms like Etsy. It identifies a new practice, labeled “platformance,” that these prosumers adopt in response to changes in their practices bundle. Platformance is a restless practice in that it aims to alter the market in which it is embedded. Findings reported here suggest that platformance may help prosumers deal with platformization by changing certain market elements, but ironically may also increase their platform dependence. Platformance may also contribute to altering aspects of the platform markets in which it is performed.