Country Differences in Family Firm Reputation: An Exploration in Germany, India, and the United States
通过大规模联想研究（n=1,383）和实验，发现家族企业信号在德国和美国能提升声誉，但在印度效果较弱，并探讨了原因。
While most studies on family firm branding report positive reputational consequences, we lack empirical evidence to which degree these benefits vary across different geographical contexts. This study explores associations elicited by the term family business in Germany, India, and the United States and discusses reasons for the varying differentiation power of the family firm signal. Our large-scale association study ( n = 1,383) reveals that prototypical family firm perceptions are prevalent in the United States and Germany, but less in India. Through qualitative insights and an experimental study, we investigate why the power of the family firm signal to enhance reputation varies across countries.