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竞争性媒体平台的定价策略

Pricing Strategy of Competing Media Platforms

Marketing Science · 2023
被引 51 · 同刊同年前 10%
人大 AFT50UTD24ABS 4*

中文导读

研究了在消费者和广告商之间存在交叉外部性且内生选择归属平台时,竞争性媒体平台的均衡定价策略。

Abstract

Competing media platforms’ equilibrium pricing strategies in the presence of cross-side externalities between consumers and advertisers and their endogenous homing decisions.

产业组织双边市场定价策略网络效应