Paying for animal welfare labelling no matter what? A discrete choice experiment
通过离散选择实验，研究了消费者对政府动物福利标签的支付意愿，比较了新鲜肉与加工肉以及是否含税场景下的差异，发现消费者对标签有正向支付意愿，但加工肉低于新鲜肉，额外税收对平均支付意愿无显著影响。
Abstract Animal welfare is a credence attribute with public good characteristics. Using a discrete choice experiment, consumers’ willingness to pay (WTP) for a concretely planned state animal welfare label is derived and compared by product group (fresh vs. processed meat) and tax scenario (no tax vs. additional animal welfare tax included in price). Consumers have a positive WTP for the state label. However, label WTP is significantly lower for processed than for fresh meat. An additional tax does not impact label WTP on average. Results provide insights for both policymakers on label implementation and farmers on further investments in animal welfare.