Sustainable entrepreneurship on digital platforms and the enactment of digital connectivity through business models
研究了数字平台上的可持续创业如何通过商业模式实现数字连接来创造和获取价值，分析了19个YouTube上的可持续创业项目，揭示了人类与非人类（数字）行为者共同构建的新型商业模式配置。
Abstract This article investigates how sustainable entrepreneurship on digital platforms enacts digital connectivity to capture and create value. By complementing the business model lens with sociomateriality, we theorize digital technologies as key actors that participate in the enactment of business models. We analyze visual and textual data from 19 entrepreneurial initiatives for sustainability established on the social media platform YouTube. Our findings demonstrate novel business model configurations enacted by a web of human and nonhuman (digital) actors: connecting for sustainability as part of the value proposition, forming connective spaces for socioenvironmental value creation, and leveraging connectivity for multidimensional value capture. These findings have two major contributions. First, we offer novel insights on the practices that configure business model elements of sustainable entrepreneurship on platforms. We especially draw attention to how digital connectivity of platforms is achieved and made durable by human and digital actors. Second, we elaborate on how digital agencies intervene in entrepreneurial efforts to make sustainability visible and how this affects the business models. Thus, the study contributes to and further develops the intersection of digital technologies, sustainable entrepreneurship, and business models.