消费者虚拟展厅行为对双渠道供应链中制造商和零售商战略决策的影响

Impacts of consumer virtual showrooming behavior on manufacturer and retailer strategic decisions in a dual-channel supply chain

European Journal of Operational Research · 2023
被引 36
ABS 4
供应链管理双渠道消费者行为博弈论市场营销