创建市场导向：Gebhardt、Carpenter和Sherry（2006）市场导向发展过程（MODeP）的实证验证

Creating a market orientation: An empirical validation of Gebhardt, Carpenter, and Sherry's (2006) Market Orientation Development Process (MODeP)

• Christophe Haon 通讯
• David Gotteland
• Rob Nelson · 伊利诺伊理工学院