Resource Mobilization and Power Redistribution: The Role of Local Governments in Shaping Residents’ Pro-Environmental Behavior in Rural Tourism Destinations
基于2016至2022年的纵向研究，通过参与观察和深度访谈，分析了中国乡村旅游地地方政府如何通过资源动员和权力再分配双重角色，影响居民垃圾分类等亲环境行为，为可持续旅游管理提供实践建议。
This research investigates residents’ pro-environmental behavior from the unique perspective of government-resident interactions. Guided by social movement theory, how local governments regulate residents’ waste-sorting behavior in Chinese rural tourism destinations is assessed. This longitudinal study (lasting from 2016 to 2022) uses participant observation, in-depth interviews ( N = 25), and secondary data as the key research techniques. The dual roles of local governments (i.e., resource mobilization and power redistribution) jointly shape residents’ pro-environmental behavior in the waste-sorting campaign. Resource mobilization enhances knowledge of waste-sorting and raises individuals’ environmental consciousness. Power redistribution within groups activates social networks in rural communities and changes groups’ social capital to influence residents’ collective behavior. Results are discussed in relation to how the organizational-level resource mobilization and power redistribution influence the individual-level environmental psychological and sociological factors in shaping residents’ waste-sorting behavior. Practical recommendations are offered for sustainable tourism management from a social interaction perspective.