虚拟AI主播如何影响观众的直播购物行为？说服因素的作用与唤醒的中介效应

How Do Virtual AI Streamers Influence Viewers’ Livestream Shopping Behavior? The Effects of Persuasive Factors and the Mediating Role of Arousal

• Xianfeng Zhang
• Yuxue Shi
• Ting Li 通讯
• Yuxian Guan
• Xinlei Cui