数字广告溢出、线上独家产品发布与制造商-再制造商竞争
Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition
European Journal of Operational Research · 2023
被引 26
ABS 4
- Zhifeng Qian
- Steven James Day 通讯
- Junwu Chai
- Joshua Ignatius
- Lalitha Dhamotharan
数字广告产品发布策略再制造竞争市场营销