Spread the Word: Secondary Crisis Communication of Unethical Destination Incidents via Social Media
研究了不道德目的地事件的信息形式（视频、图文、纯文本）如何影响用户在社交媒体上的二次危机沟通行为，发现视频形式更能引发用户参与，风险感知和愤怒情绪是关键驱动因素。
The communication of unethical destination incidents (UDIs) through social media can be quite complex. Interestingly, the relationship between information forms of UDIs and users’ online behavior has been grossly ignored, especially in the case of secondary crisis communication (SCC). We investigate the heterogeneous impact of UDIs’ information forms on SCC rooted in the Defleur model of communication. Results from three experimental studies revealed that UDIs in video form elicit higher levels of presence and SCC than those in image-text and text forms. Risk perception and anger are important guiding factors in this process. In brief, the diffusion process of UDIs includes the three stages of reception, transformation, and transmission. The study’s findings suggest a new perspective for understanding destination crisis communication and offer practical implications for alleviating the negative impact of destination crisis.