外部表达与内部稳定:利用认同阶段增强在线游戏玩家忠诚度
External articulation and internal stabilization: Using identification stages to enhance online gamer loyalty
Decision Support Systems · 2023
被引 13
ABS 3
- Ching‐I Teng
- Tzu-Ling Huang
- Guanling Huang
- Gen‐Yih Liao 通讯
- Alan R. Dennis 通讯
消费者行为在线游戏社会认同营销忠诚度