Multihoming and market expansion: Effects on media platforms’ pricing and content creation incentives
放宽了经典Hotelling模型中市场全覆盖和消费者单归属的假设，分析了排他性和非排他性内容如何影响媒体平台的定价与利润，发现非全覆盖市场中消费者价格同时取决于两种内容类型。
Conventional assumptions in the classical linear city of Hotelling, the workhorse model in media economics, are (i) that no consumer buys more than one of the goods (they are singlehomers) and (ii) that the market is covered. We relax both assumptions and analyze how exclusive and non-exclusive content affect pricing and profit for media platforms. In contrast to the outcome in a covered market with consumer multihoming, we show that the consumer price in an uncovered market depends on both exclusive and non-exclusive content. If advertisers have a high willingness to pay for exclusive eyeballs, platforms prefer to provide non-exclusive rather than exclusive content.