街头的人工智能:对人工智能的上下文依赖反应

AI on the street: Context-dependent responses to artificial intelligence

International Journal of Research in Marketing · 2023
被引 53 · 同刊同年前 4%
ABS 4

中文导读

通过多方法研究,发现用户对人工智能的收益与成本评估因应用场景而异,基础设施AI比商业AI更让用户感到被服务而非被剥削,为政策制定者和AI从业者提供指导。

Abstract

As artificial intelligence (AI) applications proliferate, their creators seemingly anticipate that users will make similar trade-offs between costs and benefits across various commercial and public applications, due to the technological similarity of the provided solutions. With a multimethod investigation, this study reveals instead that users develop idiosyncratic evaluations of benefits and costs depending on the context of AI implementation. In particular, the tensions that drive AI adoption depend on perceived personal costs and choice autonomy relative to the perceived (personal vs. societal) benefits. The feeling of being served rather than exploited is strongest for AI directed at infrastructure (cf. commercial AI), due to lower perceived costs. Fears affect AI evaluations, beyond privacy breaches, particularly for surveillance AI, but the fears and costs are less salient for AI directed towards infrastructure. The authors provide guidelines for public policy and AI practitioners, based on how consumers trade off solutions that differ in their benefits, costs, data transparency, and privacy enhancements.

人工智能消费者行为公共政策市场营销社会心理学