Reconceptualising risky and harmful consumption through molar and molecular lines: Mobile smartphone sports betting arrangements
基于对澳大利亚消费者体育博彩实践的定性研究，运用德勒兹和瓜塔里的摩尔线、分子线与逃逸线概念，分析赌博中的话语、社会物质和情感强度，挑战现有风险与有害消费的二元框架。
This paper seeks to extend existing conceptualisations of risky and harmful consumption. Our work draws on a qualitative, rhizomatic study of Australian consumers’ sports betting practices. We utilise Deleuze and Guattari’s related concepts of molar and molecular lines and lines of flight to draw attention to sports betting’s mutually affecting discursive, socio-material and emotional intensities. We examine the ongoing tensions between how people understand themselves as gamblers, the social normalisation of gambling and the parameters of risky betting behaviour. We argue that conceiving gambling consumption through molar and molecular lines challenges the binaries inherent in current framings of risky and harmful consumption. We also consider the possibilities for lines of flight and implications for gambling harm.