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地方环境很重要:来自患者参与的数字医疗服务的证据

The local environment matters: Evidence from digital healthcare services for patient engagement

Journal of the Academy of Marketing Science · 2023
被引 9
人大 AFT50ABS 4*

中文导读

研究了医院所在区域的人口数字资源获取和医保覆盖如何影响患者参与型数字服务对患者满意度和再入院率的效果,基于941家医院数据发现环境因素调节了这些效果。

Abstract

Abstract The creation and delivery of healthcare services are being transformed through patient-engaging digital services. However, their effects on hospital performance are unclear. We build on the theoretical foundations of resource dependency and environmental munificence to identify two characteristics of the hospital’s regional environment, the population’s access to digital computing resources (computing access) and health insurance coverage (service access), that condition the effects of hospitals’ patient-engaging digital services on patient satisfaction and readmissions. We argue that these omitted environmental contingencies may help explain the inconclusive findings reported in prior empirical studies on digital services. Analysis of data collated from a national sample of 941 hospitals nested within 157 regions shows that computing access in the environment strengthens the effect of a hospital’s digital services on readmissions and patient satisfaction. By contrast, service access dampens the moderated effect of digital services and computing access on readmissions, but the effect is not the same for patient satisfaction. Our study offers theoretical and practical implications underscoring the role of environmental heterogeneity in the value hospitals realize from patient-engaging digital services.

数字医疗患者参与医院绩效环境依赖性医疗管理