享乐定价法支持的Choquet积分在酒店选择偏好建模中的应用

The Choquet integral supported by a hedonic approach for modelling preferences in hotel selection

Omega · 2023
被引 13
ABS 3

中文导读

提出一种结合享乐定价法和Choquet积分的方法,用于建模酒店选择过程,考虑各准则及其子集的重要性,并应用于西班牙酒店数据验证有效性,对旅游企业和游客有参考价值。

Abstract

This paper presents a methodology for modelling the hotel selection process by combining the hedonic pricing method and the Choquet integral, a multi-criteria decision-making approach. The hedonic pricing method is a valuable tool in revealed preference theory, enabling the acquisition of preferential information in a straightforward manner. In this study, we use hedonic pricing to identify the significant criteria that influence the tourism selection process and to evaluate their importance. We combine the hedonic methodology with the Choquet integral to consider not only the importance of each criterion but also the importance of each subset of criteria. This proposed hybrid technique – the Choquet integral supported by the hedonic price method – offers an effective methodology for hotel selection by taking into account the market valuation of the criteria. We apply this methodology to a database of Spanish hotels and demonstrate the validity of our proposal in introducing valuable preferential information into the hotel classification process. This approach holds potential benefits for both tourism companies and travellers.

酒店选择多准则决策享乐定价法偏好建模旅游管理