顶见 · 经管顶刊中文导读
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探索增强现实在购买意向中的作用:通过心流和沉浸式体验
Exploring the role of augmented reality in purchase intention: Through flow and immersive experience
Technological Forecasting and Social Change · 2023
被引 34
ABS 3
Kanishka Pathak
Gyan Prakash
通讯
消费者行为
营销
人机交互
零售技术
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