特刊——消费社会中货币与债务的道德合法化

Special section – The moral legitimatisation of money and debt in consumer society

Marketing Theory · 2023
被引 3
ABS 3

中文导读

这篇特刊引言指出营销和消费者研究领域对货币与债务的哲学和历史关注不足,常将其视为道德嵌入的既定事实,并评估了理论根源、未来方向及三篇贡献文章。

Abstract

This introduction to the special section brings into focus how little interest the marketing and consumer research academies have shown in money and debt: both philosophically and historically. When recognised explicitly, money and debt continue to be treated largely as 'givens' – epiphenomena morally embedded in consumer culture and rarely questioned. We assess how this situation has come about in these fields' theoretical lineages and anticipate future directions of inquiry. We also introduce our three contributions and weave them into the narrative of our story.

市场营销消费者研究社会学金融哲学