Revisiting and Extending: “Who Should You Market to in a Crisis? Examining Plog’s Model During the COVID-19 Pandemic”
本研究在COVID-19疫情期间延长数据收集一年，验证并扩展了Plog模型在危机中的适用性，发现外向型游客在疫情初期更愿意旅行，对旅游营销者具有实用价值。
This Letter updates and expands a study conducted during the early days of the COVID-19 pandemic. That study confirmed the applicability of Plog’s model of Allocentricity and Psychocentricity within the context of the pandemic, as Allocentrics were found to be much more open to travel during the first 4 months of the pandemic, as the theory would predict. The current research, employing the identical survey instrument and research method, extended the data collection for an additional year as the pandemic evolved. This has allowed a far more extensive examination that confirmed and expanded the earlier findings, providing significant value to both academics and practitioners while again affirming the value of Plog’s model for destination marketers during a period of crisis.