用文本分析衡量服务质量:考虑消费者在社交和非社交在线平台上的意见的重要性和表现

Measuring service quality with text analytics: Considering both importance and performance of consumer opinions on social and non-social online platforms

JOURNAL OF BUSINESS RESEARCH · 2023
被引 21
人大 A-ABS 3
服务质量文本分析社交媒体分析消费者意见市场营销