赋能弱者:权力状态如何增强弱势创业者的推荐意向-行为一致性

(Em)powering the underdog: How power states enhance referral intention-behavior consistency for underdog entrepreneurs

JOURNAL OF BUSINESS RESEARCH · 2023
被引 8
人大 A-ABS 3
创业消费者行为社会心理学市场营销