B2B营销中与机器协作：通过可解释性克服管理者对AI-CRM的厌恶
Collaboration with machines in B2B marketing: Overcoming managers' aversion to AI-CRM with explainability
Industrial Marketing Management · 2023
被引 44 · 同刊同年前 10%
ABS 3
- Piotr Gaczek
- Grzegorz Leszczyński 通讯
- Amira Mouakher
B2B营销客户关系管理人工智能可解释性管理决策