The Community Social Responsibility of Rural Small Tourism Enterprises: Scale Development and Validation
开发并验证了一个测量农村小型旅游企业社区社会责任的五维度22题量表，涵盖促进经济发展、文化保护、文化生产、环境保护和政治参与，为后续实证研究和管理实践提供工具。
Rural small tourism enterprises (STEs) are involved in many discretionary, spontaneous, and supporting activities toward the host communities, which is labeled as community social responsibility (CoSR) in this study. This study develops and validates a scale to measure rural STEs’ CoSR. Stage 1 found four dimensions and 33 initial items through a thorough literature review and focus group discussions. In stage 2, an exploratory factor analysis was conducted to evaluate the dimensionality of the CoSR scale. Stage 3 used confirmatory factor analysis and supported a 22-item five-dimension scale ( promoting economic development, cultural preservation, cultural production, environmental protection, and political participation). An additional study was conducted to further assess nomological validity of the developed scale. The development of the CoSR scale provides a measurement instrument to spur additional empirical studies on CoSR. This scale also provides a useful tool for rural STE owners to measure and manage CoSR activities.