There’s a time and place: Navigating omni-temporality in the place branding process
研究多个利益相关者如何理解和驾驭过去、现在和未来时间框架之间的相互关系，通过两个城市品牌案例揭示了品牌利益相关者优先考虑过去或追求更现代和未来导向框架时产生的紧张关系，并识别了六种应对策略。
This paper investigates how multiple stakeholders understand and navigate the interrelationship between past, present and future time-frames through what is termed omni-temporality. Despite an interest in the phenomenon within the corporate brand heritage literature, a limited understanding persists concerning how omni-temporality shapes stakeholders’ interactions with brands and with each other. These omissions are particularly pertinent in place branding where stakeholders are well-recognised as integral to the branding process. Through case studies of two city brands, our findings reveal tensions that arise when brand stakeholders prioritise the past or strive for a more contemporaneous and future-orientated framing. We identify the ways brand stakeholders navigate these tensions by utilising six (re)framing strategies that range from the reconciliatory to the destabilising. We show how facilitating stakeholders’ expressions of diversity and dissent can produce meaningful brand exchanges, ease the challenges associated with balancing continuity alongside change, and support an iterative form of temporal agency.