通过以可持续发展为重点的B2B品牌战略管理气候变化风险并创造利益相关者价值
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Industrial Marketing Management · 2023
被引 34
ABS 3
- Huda Khan
- Shaphali Gupta
- Prof Vikas Kumar 通讯
- Binay Kumar
可持续发展B2B营销品牌战略气候变化风险管理利益相关者价值