Taste-Based Gender Favouritism in High-Stake Decisions: Evidence from The Price is Right
利用电视节目《价格猜猜猜》中的博弈场景，研究发现玩家在最后出价时更倾向于加价淘汰异性对手，表明这种偏袒源于个人品味而非盈利信念。
Abstract Gender discrimination is present across various fields, but identifying the underlying mechanism is challenging. We demonstrate own-gender favouritism in a field setting that allows for clean identification of tastes versus beliefs: the One Bid game on the TV show The Price Is Right. Players must guess an item’s value without exceeding it, leaving the last bidder with a dominant ‘cutoff’ strategy of overbidding another player by ${\$}$1. We show that last bidders are significantly more likely to cut off opposite-gender opponents. This behaviour is explained by own-gender favouritism rather than beliefs that cutting off opposite-gender opponents is more profitable.